Product · Outbound

Send from mailboxes you own, at a pace inboxes trust.

Write sequences, point campaigns at your people and send through your own Google Workspace, Microsoft 365 or SMTP mailboxes. Every send checks the mailbox’s authentication, the suppression list and its daily cap first.

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The whole product

Outbound

Outbound dashboard

Whether outreach turns into positive replies, meetings and pipeline without hurting deliverability, and which sequences, steps and mailboxes do it.

New campaign Analytics

People contacted · 30 days

6,8708,420 emails

Reply rate

3.9%268 of 6,870 people · typical

Positive reply rate

1.1%79 of 268 who replied · 12 not labelled · typical

Meetings from outbound · 30 days

170.2% of people contacted · below benchmark

Pipeline from outbound · 30 days

$131.5K37 deals · $33.6K won

Bounce rate

0.9%61 people · limit 2%

Needs attention2 items

Bounce rate over 2%1

People bounced, of the people emailed, in the last 30 days.

Agency partners21 of 810 people bounced2.6%

No reply after 100 people1

Sequences still sending that nobody has ever answered: change the copy or the people it goes to.

Partner referral ask132 people emailed · no reply

Goalsthe team

Each goal counts its calendar month or quarter so far (UTC), not the 30 days above. The mark on a bar is the pace: where it should be by today.

People contacted · October6,575 of 7,000

94% · on pace · 3 days left

People who replied · October256 of 280

91% · on pace · 3 days left

Funnel30 days · people

People at each step in the last 30 days, each a share of the people contacted. A reply, meeting or deal can come from someone first emailed before the window. Positive: labelled Interested or Meeting request by the reply agent.

Contacted6,870

Delivered6,809 · 99.1%

Opened3,140 · 45.7%Approximate: some mail apps load images on their own.

Clicked412 · 6%

Replied268 · 3.9%

Positive79 · 1.1%

Booked a meeting17 · 0.2%

Deal opened35 · 0.5%$131.5K in 37 deals

Deal won4 · 0.1%$33.6K won

Emails sent per day8,420 sent · 30 days

Sep 30Oct 29

Sequences30 days · 5 sequences

Each sequence's people in the last 30 days: emailed by it, replied to it, replied with interest, booked a meeting after one of its emails, bounced. Shares are of the people it emailed; a person in two sequences counts in both. Bounces over 2% are red. Health: the campaign list's verdict against the benchmarks (Benchmarks below), judged once 50 people were emailed.

Sequence	People emailed	Replied	Positive	Meetings	Bounced	Health
Founders · 4 steps	2,7803,420 emails	4.7%131	1.5%41	9	0.6%18	Healthy70 of 100
RevOps leaders · 3 steps	1,8202,210 emails	4%72	1.1%20	5	0.8%14	Healthy70 of 100
Re-engagement	1,3281,650 emails	2.7%36	0.8%11	2	0.6%8	Healthy70 of 100
Agency partners	810980 emails	3.6%29	0.9%7	1	2.6%21	Healthy52 of 100
Partner referral ask	132160 emails	0%0	0%0	0	0%0	Below benchmark53 of 100

Step performance30 days · every sequence

Each step's emails in the last 30 days across every sequence, and what followed: a reply counts for the last email sent to that person in that sequence before it. Shares are of the people emailed at that step.

Step	People emailed	Replied	Positive	Bounced
Email 1first email	3,980	3%120	0.9%36	1.3%52
Email 2follow-up	2,410	3.4%82	1%24	0.2%6
Email 3follow-up	1,520	3.4%51	0.9%14	0.2%3
Email 4follow-up	510	2.9%15	1%5	0%0

Mailbox results30 days · 16 mailboxes

People each mailbox emailed in the last 30 days, and the replies and bounces credited to it (a reply counts for the mailbox that sent the person's last email). Under each mailbox, its state now. The 8 that emailed the most people.

Mailbox	People emailed	Replied	Bounced
maya@northwind.ioSending	640	4.7%30	0.8%5
founders@northwind.ioReady	610	4.4%27	0.7%4
team@getnorthwind.comAt daily cap	590	4.4%26	0.5%3
sam@getnorthwind.comReady	560	3.9%22	0.7%4
lena@northwind.ioSending	540	3.9%21	0.6%3
hello@northwind.coReady	520	3.7%19	0.4%2
partners@getnorthwind.comReady	480	3.5%17	2.9%14
jordan@northwind.ioReady	460	3.3%15	0.4%2

Recipient mail service30 days

Where the people emailed in the last 30 days have their mail, from their domain's MX records. Not checked yet: their domain's records have not been read.

Mail service	People emailed	Replied	Bounced
Google Workspace	3,120	4.1%129	0.7%21
Microsoft 365	2,410	3.8%92	0.7%18
Other mail host	1,180	3.7%44	1.4%17
No mail server	95	0%0	5.3%5
Not checked yet	65	4.6%3	0%0

Prospectingpeople added · 30 days

People added in the window by the source that first brought them in, how many were put in a sequence and how many have been emailed since. Inbound endpoint people are on the Inbound dashboard.

CSV import620505 in a sequence (81%) · 470 emailed

Lead scraper410342 in a sequence (83%) · 300 emailed

API3518 in a sequence (51%) · 15 emailed

Added by hand206 in a sequence (30%) · 5 emailed

Campaigns4 sending · 1 finished · 1 draft

Each campaign's health against the benchmarks in the last 30 days (the same verdict as the campaign list), judged once 50 people were emailed; its score out of 100 on the right.

Founders Q4HealthySending · 3,420 sent · 131 replied · 4.7% reply rate · 9 meetings · 0.6% bounced70 of 100 RevOps leadersHealthySending · 2,210 sent · 72 replied · 4% reply rate · 5 meetings · 0.8% bounced70 of 100 Q3 re-engagementHealthyFinished · 1,650 sent · 36 replied · 2.7% reply rate · 2 meetings · 0.6% bounced70 of 100 Agency partnersHealthySending · 980 sent · 29 replied · 3.6% reply rate · 1 meeting · 2.6% bounced52 of 100 Partner referral askBelow benchmarkSending · 160 sent · 0 replied · 0% reply rate · 0 meetings · 0% bounced53 of 100

All campaigns

Sendingnow

Mailboxes ready: 16 of 18
Sends today: 299 of 383
Leads in sequences: 1,480 · 403 due in the next 24 h
Sequences: 5 active of 6
Unsubscribed · 30 days: 23
Spam complaints: Not read: needs Google Postmaster Tools

Benchmarks30 days · people over people contacted

Reply rate: 3.9% · Typical (2–5%) · benchmark typical 2–5%, good over 5%, strong at 10% or more
Positive reply rate: 1.1% · Typical (0.5–1.5%) · benchmark typical 0.5–1.5%, good over 1.5%, strong at 3% or more
Bounce rate: 0.9% · Under the limit (2% or under) · benchmark under 2% is the limit every page marks; over 5% risks the sending domain
Unsubscribe rate: 0.3% · Good (0.5% or under) · benchmark under 0.5% is good, 0.5–1% typical, over 1% a sign the list or the copy is off
Meetings per 100 contacted: 0.2 · Below benchmark (under 0.5) · benchmark typical 0.5–1 per 100 people, good over 1, strong at 2 or more
Spam complaints: Not read: needs Google Postmaster Tools · Google holds bulk senders under 0.3%, 0.1% to keep inbox delivery

The score is a weighted average of where each rate falls against the benchmark bands (reply rate 35, positive reply rate 15, bounce rate 30, unsubscribe rate 10, meetings per 100 contacted 10; the positive reply rate only while the reply agent has labelled replies; meetings are the people who booked one after the campaign first emailed them), judged once 50 people were emailed. A bounce rate over 5% or an unsubscribe rate over 1% reads At risk whatever the replies, and a reply rate under 2% Below benchmark however clean the sending; Strong needs a reply rate of 5% or more and a bounce rate under the 2% limit. Open rate is not judged: some mail apps open emails nobody read. Reports measure on different bases, so the bands are directional; the reports, with the figure each gave, are linked below.

Instantly · Cold Email Benchmark Report 2026 · average reply rate 3.43%; top senders over 10%
Grou Global · Cold email benchmarks 2026 · median reply rate 2.1%, median positive reply rate 0.6% across 47 B2B clients
Belkins · B2B cold email response rates (2025) · 0.45% of 7.5M emails sent got a reply once auto-replies were removed (a per-email base, lower than a per-person one)
Smartlead · What is a good reply rate for cold emails (2026) · a bounce rate over 5% risks the sending domain
lemlist · Cold email benchmarks 2026 · bounce rate under 2% is good; 5.1% average
Clodura · Cold email benchmark · unsubscribe rate 0.5–1% average, under 0.5% good, under 0.3% excellent
Prospeo · Unsubscribe rate benchmarks (2026) · an unsubscribe rate over 1–2% signals irrelevance
LeadHaste · Cold email meeting booked rate benchmarks 2026 · 0.5–1 meetings per 100 prospects today, 2 in 2023
Saber · Meeting booking rate · cold email books 1–3% of prospects
Google · Email sender guidelines · user-reported spam under 0.3%, and under 0.1% to keep inbox delivery

The real Outbound dashboard, rendered with an example workspace.

In the app

What is in Outbound

The pages under Outbound in the app’s sidebar, each with its own place and its own job.

Outbound dashboard

Whether your emails turn into positive replies, meetings and pipeline, beside the bounce rate and its 2% limit. What needs you first (mailboxes the sender skips, campaigns over the limit or with nobody left to email, sequences nobody answers after 100 people), your goals, the funnel from contacted to won, and each sequence, step and mailbox with its replies and bounces.

Campaigns

A sequence, its recipients and a mailbox pool, with a live tracker: what holds the campaign back, every lead’s status and next step, and the activity.

Sequences

Email steps with delays. Follow-ups go out as replies in the same thread from the same mailbox, and any step can carry A/B variants.

Templates

Saved emails with merge tags and fallbacks, like {{first_name|there}}, ready for any step.

Mailboxes

Google Workspace or Microsoft 365 in one sign-in, any SMTP and IMAP mailbox, or up to 25 at a time. Each one’s status says what the sender will do with it now.

Deliverability

SPF, DKIM and DMARC checked for every mailbox, with the exact records to add, and a spam check on the copy as you write.

Send schedule

One schedule for every mailbox: 7, 10 and 20 emails a day in weeks one to three, then 25 a day, never more.

Analytics

Sent, opened, clicked, replied and bounced per campaign, per sending mailbox and per recipient mail service.

Sending rules on every campaign

A sending window in the campaign’s time zone, an end date, a daily cap and a daily cap on new leads, minutes between sends with a random spread, text-only first emails, open and click tracking switches, and your own footer, unsubscribe line and signature.

Stop the whole company when one person replies
Pauses itself if bounces reach 6% once 200 people were emailed
Google mailboxes to Google recipients, Microsoft to Microsoft, if you choose

Numbers that count people

Opens and clicks are recorded per step, on your own tracking domain if you add one, and link scanners are not counted. Rates are people over people contacted, so one person opening on three days counts once.

A tracking domain by CNAME, checked for you
A reply or bounce credited to the step sent last
The campaign tracker says why a lead is waiting

AI on the copy, on your key

Draft a whole sequence from your ideal customer, or a first email from one line, and personalize each first email for its person at send time. If the model is unavailable the template goes out unchanged.

Anthropic or any OpenAI-compatible model
No token markup: your provider bills you
Counted against the plan’s monthly AI runs

AI on your key

Plans

Sequences, campaigns, mailbox rotation and the send schedule are on every plan; Free sends 1,000 emails a month from up to 5 mailboxes. A/B variants and AI writing and personalization come with Startup and up.

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What it does not do

There is no warmup network: no warmup mail is exchanged, and every mailbox follows the fixed send schedule instead. There are no inbox-placement tests, spam complaint rates are not read (they need Google Postmaster Tools), and there are no LinkedIn, call or SMS steps: outreach is email.

NextSales A pipeline on your own stages, a page for every company and deal, and AI agents that work the replies.

Run the motion, not the stack.

Bring your list, send from mailboxes you own, and let the reply agent work the replies. Start on the free plan: no card, no sales call.

Start freeNo credit card required