Product · Marketing

See which sources bring pipeline and revenue.

The marketing dashboard follows each person from the source that first brought them in to their replies, meetings, deals and revenue, over 7, 30 or 90 days.

Start free

The whole product

Marketing

Marketing dashboard

Which sources and lists bring people who turn into conversations, pipeline and revenue.

Add people Lead scraper

New people · 30 days

1,166most from CSV import

Lead to reply

4%41 of 1,166 people

Lead to meeting or deal

2%18 of 1,166 people

Pipeline sourced · 30 days

$141.5K39 deals · most from CSV import

Revenue sourced · 30 days

$48.9K6 deals · most from CSV import

MQLs

386at 60 points or more

Goalsthe team

Each goal counts its calendar month or quarter so far (UTC), not the 30 days above. The mark on a bar is the pace: where it should be by today.

New people · October1,137 of 1,200

95% · on pace · 3 days left

New people per day1,166 people · 30 days

Sep 30Oct 29

New people by source30 days · first touch

The people added in the last 30 days, under the source that first brought each one in, and what they have done since: emailed, replied, replied with interest (labelled by the reply agent, only while it is on), a meeting booked or a deal opened. Shares are of the people added.

Source	People added	Contacted	Replied	Positive	Meeting or deal
CSV import	620	76%470	4%22	1%7	1%9
Lead scraper	410	73%300	4%15	1%5	1%6
Inbound endpoint	81	37%30	4%3	2%2	4%3
API	35	43%15	3%1	0%0	0%0
Added by hand	20	25%5	0%0	0%0	0%0
All sources	1,166	70%820	4%41	1%14	2%18

Pipeline and revenue by source30 days · first touch

Deals opened and won in the last 30 days, each under the source that first brought its person in. 2 deals opened with no person are not counted.

Source	Pipeline opened	Won
CSV import	$61.0K17 deals	$26.4K3 deals
Lead scraper	$50.5K14 deals	$15.3K2 deals
Inbound endpoint	$19.5K5 deals	$7.2K1 deal
Not recorded	$10.5K3 deals	$00 deals
All sources	$141.5K39 deals	$48.9K6 deals

Audience health4,826 people nowOpen

Emails verified: 3,210 · 67%
Emails not checked: 1,201 · 25%
Invalid or catch-all: 415
Linked to a company: 4,310 · 89%
With a lead score: 2,940 · 61%
First source recorded: 3,980 · 82%

Listspeople added in 30 days

Each list that gained people in the last 30 days: how many were added, and what those people have done since. A person added to two lists counts in both. Shares are of the people added.

List	People added	Contacted	Replied	Positive	Meeting or deal
Series A founders · US1,200 people in it now	400	83%330	4%16	1%5	2%6
RevOps leaders900 people in it now	300	80%240	4%11	1%4	1%4
Webinar attendees410 people in it now	210	57%120	3%7	1%3	1%3
Inbound · demo requests81 people in it now	81	37%30	4%3	2%2	4%3

Not built yet: web and ad attribution, form analytics, cost per lead and marketing email beyond sequences. Roadmap

The real Marketing dashboard, rendered with an example workspace.

In the app

What is in Marketing

The pages under Marketing in the app’s sidebar, each with its own place and its own job.

Marketing dashboard

New people and your goal for them, the share who replied and who reached a meeting or a deal, the pipeline and revenue each source brought, MQLs at your lead-score threshold, each source and list with what its people did since, and the audience’s health.

First touch, kept on the person

Each person keeps the source that first brought them in: a CSV import, the lead scraper, an inbound form, the contact database, the API, by hand or a CRM sync. The people a source or a list brought in are followed to what they did next, and the deals opened and won in the window count under their person’s first source.

7, 30 or 90 days, against the window before
Pipeline and revenue by source, adding up to the deals with a person
MQLs: the people at or over the lead score you set on Lead qualifier

Plans

The marketing dashboard is on every plan.

Compare plans

Not built yet

Web and ad attribution (site visits, UTM tags, ads), form analytics (the hosted form under Inbound leads logs each answer; how many people saw it is not counted), cost per lead (there is no spend data) and marketing email beyond sequences are not in the product. Attribution here is first touch: each person counts under the source that first brought them in.

NextWorkflows Automations that start on a reply, a tag, a deal or a booked meeting, and act on the CRM.

Run the motion, not the stack.

Bring your list, send from mailboxes you own, and let the reply agent work the replies. Start on the free plan: no card, no sales call.

Start freeNo credit card required